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One master funnel, personalized per prospect from the URL. Open any link below to see that prospect's version.
Add ?debug=1 to any demo URL to see the engagement events being recorded.
A Home Equity Conversion Mortgage (HECM) is an FHA-insured reverse mortgage that may allow eligible homeowners 62 and older to access a portion of their home equity — while keeping ownership of their home and with no required monthly mortgage payment.*
*You must continue to pay property taxes, homeowners insurance, and property charges, maintain the home, and live in it as your primary residence.
Every situation is different. These are some of the reasons homeowners 62+ talk with a reverse mortgage specialist at a company like yours about a HECM.
Where applicable, HECM proceeds are first used to pay off any existing mortgage, which may remove that monthly payment.*
A HECM line of credit can be left available for future needs, with the unused portion growing over time under program rules.
Some homeowners choose scheduled monthly disbursements to help cover everyday living expenses.
A new roof, an accessible bathroom, a kitchen update — proceeds may help you stay comfortably in the home you love.
Some homeowners use available proceeds to reduce credit card balances, medical bills, or other debts.
A reserve for future health, family, or home needs can bring peace of mind — without selling or moving.
*Borrowers remain responsible for property taxes, homeowners insurance, HOA dues where applicable, and home maintenance.
Answer a few quick questions. There's no cost, no obligation, and no credit check to get started.
A HECM specialist at the company walks you through how the program works and what may be available to you.
Independent HUD-approved counseling is part of every HECM, so you can make an informed decision with your family.
Final eligibility is determined by the lender and the FHA HECM program. This list is a general guide only.
Yes. With a HECM, you keep the title to your home. The loan is secured by the home, much like a traditional mortgage.
No monthly mortgage payment is required, but you must continue to pay property taxes, homeowners insurance, and any HOA dues, keep the home in good repair, and live in it as your primary residence. The loan becomes due when the last borrower leaves the home, sells it, or passes away, or if loan obligations are not met.
It depends on factors such as the age of the youngest borrower, the home's appraised value, current interest rates, and FHA lending limits. No amount can be quoted or guaranteed until a full review is completed with a specialist.
A HECM is a non-recourse loan. Heirs can keep the home by repaying the loan balance or sell it and keep any remaining equity. They will never owe more than the home's value when the loan is repaid through sale.
Yes. Every HECM borrower completes a session with an independent, HUD-approved counselor before applying, so you fully understand the program.
There's no cost and no obligation to find out. A HECM specialist at the company will review your situation and answer your questions.
See My OptionsImportant HECM information. A Home Equity Conversion Mortgage (HECM) is a reverse mortgage loan insured by the Federal Housing Administration (FHA). Borrowers must be 62 or older (with certain protections for eligible non-borrowing spouses), occupy the property as their primary residence, and complete counseling with a HUD-approved counselor before applying.
Borrower obligations. Borrowers remain responsible for paying property taxes, homeowners insurance, applicable HOA or condominium fees and other property charges, maintaining the home, and meeting occupancy requirements and all other loan obligations. Failure to meet these obligations may result in the loan becoming due and payable and could lead to foreclosure.
No guarantees. Nothing on this page is a commitment to lend, an offer of credit, or a quote of interest rates, loan amounts, available proceeds, or savings. Interest and fees are added to the loan balance over time, which reduces home equity. Availability, terms, and eligibility are determined by the lender and the FHA HECM program and are subject to change. This material is not from HUD or FHA and was not approved by HUD or a government agency.
About this page. This is a marketing concept prepared by Goldmark Media for the company for evaluation purposes. It has not been created, approved, or endorsed by the company, which does not currently operate this page. No consumer information submitted here is stored or transmitted.
Hi, everything above is a working concept we built for your company — the page, the copy, the two-step lead form, and the compliance language. If you like it, it's yours.
Goldmark can customize the funnel with your branding and licensing, connect the lead flow to your phone, CRM, or inbox, and run the paid traffic behind it — delivering exclusive HECM leads and live-transferred calls from homeowners 62+.
Each demo on this site is prepared for a specific mortgage professional and opened through the personal link they received from Goldmark Media.
The link may be incomplete. Please check the URL you received, or contact Goldmark Media.